« Amarildo Pilo, ‘the watchmaker of Saint-Gervais’, founder of the Pilo & Co Genève brand in 2001 » First watchmaker in Geneva It was not until 1554, in other words around forty years later than the rest of Europe, that the people of Geneva discovered the watch when the first watchmaker set up business in the city. Thomas Bayard was referred to in the register of inhabitants as goldsmith and ‘orologeur’, and described therein as a refugee who had fled his country for religious reasons, among the thousands of others like him. Geneva, before the watch, was already acquainted with clocks due to their presence on public or religious buildings. One example still exists today on the bell turret opposite the original facade of Saint-Pierre Cathedral, and another on the ‘Pont d’Isle’ in Saint-Gervais, the legendary district where the watchmaking brand Pilo & Co decided to put down its root « On opening its first watchmaking store in the Saint-Gervais district, Pilo & Co took its place at the heart of Geneva’s watchmaking history. In response to its success, it opened a second watchmaking/jewellery store opposite the city’s Reformation Wall, and thereby resonated in tune with the industry’s primary values. »
Pilocat
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